A Hawaiian artist Sean Yoro made a mural on an ice floe.

It seems, that it should not be possible to do a mural in the Antarctic because the ice float on which it would have to be made would dissolve too quickly. And yet, such a task was attempted by a Hawaiian artist, Sean Yoro. It took just half a day for it to melt away, counting from the moment it was started, to the moment the work disappeared completely.

The artistic performance was created in cooperation with the North Face brand. The company not only recorded the moment when the mural was created, but also captured the beauty of Antarctica. The short documentary bluntly shows the scale of the drama that has been taking place in this part of the world for years. Global warming means that more and more ice is melting and animals die. A depression is spreading among the people who live in Antarctica and there are more and more cases of suicide.

However, for the rest of the world this place is still a land of eternal winter in which ruddy Eskimos live. The North Face wants to change this way of thinking and open people's eyes. Perhaps this type of advertising is the only form of communication that a consumer-oriented society will react to.